4 Effective Ways to Increase Publicity around Your Brand
When you first launch a personal brand it can often take longer than you would expect to gain traction. We have unrealistic expectations for how long it should take us to reach a certain number of...
View Article5 Ways to Land Press for Your Startup From Your Dorm Room
Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
View ArticleHave a Burning Business Question? Ask the Expert
Start-up maven Rebekah Iliff wants to answer your big questions about launching, promoting and growing a small business.
View Article6 PR Tips for Generating Publicity for Your Startup
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
View ArticleWant to Expand Your Reach Globally? Take a Cue From Caesar
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
View Article3 Ways to Land Media Attention Without a News Pitch
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
View Article5 PR Tips From Bond, James Bond
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
View ArticleHow We Made $10,000 Using These 5 Content Marketing Tricks
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
View ArticleLessons in Traditional PR…From a 14-Year-Old Philanthropist
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
View ArticleWhat to Do When No One Responds to Your Pitch Emails
When your pitch emails go unanswered by members of the media, consider more subtle steps.
View Article5 Tricks for DIY PR
PR specialist Rebekah Epstein provides tips on how startups can amp up the buzz about their business on a budget.
View ArticleWhat Not to Hook a Media Pitch to, Ever
You may think your product or service is always newsworthy, but that’s not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
View ArticleClik here to view.
Public Relations in the Age of Social Media
Social media has become a game-changer in the world of public relations. The advent of the blogosphere, social networking sites like Twitter and Facebook and "review" sites, like Yelp all provide...
View ArticleClik here to view.
Happy National You Day! How to Generate PR out of Thin Air
In past posts we've covered pull vs. push marketing. While terrific as a strategy to boost sales, have you ever considered implementing these tactics into your business on the PR side? Take holidays...
View ArticleClik here to view.
Are you ready for a disaster? Crisis Communications 101
What is crisis communications? You probably have an idea of what it isn't. BP Global's actions in the face of their oil spill were a perfect case study in how not to handle a crisis. When a spoof of...
View ArticleClik here to view.
PR is About Pebbles and Rocks
Aside from the occasional run down a river rapid, I've never been much for the outdoors. I'll be candid – my idea of camping is ordering room service. That being said, I have kind of an outdoorsy...
View ArticleClik here to view.
BREAKING NEWS: Why Gawker's Face is Red
Internet security may not seem like a business concern. After all, it's the IT department that handles those sorts of things. But when you're trying to maintain a solid reputation with customers...
View ArticleClik here to view.
Lesson for Entrepreneurs: Your Promotional Message Is Not Your PR Angle
There is one disconnect between marketing and consumers that every entrepreneur should learn, and nowhere is it more evident than in the world of public relations. In just about every company, revenue...
View ArticleClik here to view.
4 Effective Ways to Increase Publicity around Your Brand
When you first launch a personal brand it can often take longer than you would expect to gain traction. We have unrealistic expectations for how long it should take us to reach a certain number of...
View ArticleClik here to view.
5 Ways to Land Press for Your Startup From Your Dorm Room
Editor’s Note: College Treps is a weekly column that puts the spotlight on college and graduate school-based entrepreneurs, as they tackle the tough task of starting up and going to school. Follow...
View Article
